Building a Brand by Being Authentic
This interview is with Danny Arnold, CEO, founder, and head trainer of You Fit Life, a personal health and fitness facility in S.W. Calgary, Alberta. Danny is a graduate of the Exercise Science Program at Lethbridge College. He also has his designation as a personal trainer from the Canadian Society of Exercise Physiology known as C.S.E.P.
We start this interview with Danny explaining growing up in Claresholm. We covered his high school years where he admitted that he was not excelling academically leaving him a little uncertain. With some guidance, he discovered the Exercise Science Program at Lethbridge College. As he explains the program was more hands-on which for him was a good fit. We do go over the similarities and differences between this program and a kinesiology program at a university. We go over his experience acquiring the designation to be a personal trainer. The accreditation is from the Canadian Society of Exercise Physiology known as C.S.E.P.
Starting a career is hard and Danny explains how he developed his experience upon graduating. There is some good insight for anybody starting or doing a career change. Also, in explaining how he gained his experience he reveals more about how the fitness industry works. This can be very insightful for anyone wanting to hire a personal trainer or may want to get into this industry.
We talked about his motivation for starting his own business You Fit Life. This comes with 9 years of working for someone else which he discusses as well.
There is a detailed discussion on how he started and grew this business. We cover all the steps from leasing space, to the legalities, and recruiting people which is an eye-opener. Above all leadership, and team building are discussed. We cover topics related to COVID-19 and how he survived this time. More importantly, we cover how he has established his brand, giving his enterprise a unique feel. Furthermore, how he is building a business with his beliefs in place.
This is an insightful, and educational interview. It will interest anyone wanting to pursue a career in the health and fitness industry. Also, it is beneficial to anyone on the client side wanting to hire a trainer as there is insight into this industry. Aspiring entrepreneurs and business owners will benefit from this interview as we go over all the ins and outs of starting and growing a business. Above all, and, most importantly, how Danny has built his brand. He stays true to himself which is reflected in how he works with clients, hires staff, and has developed his business and his life. He is a real inspiration and he is a good example to follow.