Building a Personal Brand, Self Discovery
This episode is with Jessica Zou from “States of Matter” a marketing firm located in Seattle, Washington. Also, Jessica has her marketing branding agency “Jessica Zou Consulting”. She is also spearheading an initiative that will improve public schools. There is a full detailed explanation behind all of these endeavors in this segment and much more. Jessica’s education ranges from a Bachelor of Arts majoring in English Literature from Beijing Union University, an MBA and a Master in Science in Computer Systems both from City University located In Seattle Washington, and a Certificate in Product Management from the University of Washington. In this interview, Jessica explains how she left China on a student visa and came to Seattle. She talks about all the elements that she encountered during such a huge endeavor. She does talk about her extensive education experiences as well in coming to the United States. There is an in-depth look at the yachting industry as Jessica did spend quite a bit of time in this sector. There is an insightful discussion on how she and her husband decided to start and raise a family and how that affected her career which includes re-entering the workforce after establishing a family. Working in a family business and then branching off to pursue her interests in branding and public education which are furnished by her podcast “Duct Tape Rocket Ship” and her book “Reimagine our Public School System” are talked about fully. This interview will benefit anyone interested in pursuing a career in the tourism industry, doing an MBA, the high-tech sector, marketing (all aspects), and the balancing act of raising a family and the significance it has on career development. The listeners will get an appreciation for the fact that Jessica is a community leader and how she has developed her role as such through her podcast and book writing. This is an eye-opening interview in self-discovery.